AN ABB! ORIGINAL
DEEPER.
HIGHER.
The journey of building
ALL BALL BABY!™
BEHIND THE BRAND
Building something.
Becoming something.
What does it feel like to build a brand from nothing, while figuring out who you are inside of it? Deeper. Higher. opens up that journey. The curiosity, the doubt, the people, and the reasons to keep going.
A series about the work behind ALL BALL BABY! Before the story is finished.
EPISODE 01 / THE BEGINNING
Curiosity.
Basketball. Video editing. Hip hop. A curiosity becomes a channel, and a channel becomes the beginning of something bigger.
Watch episode
EPISODE 02 / THE MILESTONE
100K.
A number on a screen. An award in your hands. A moment to look at how far the idea has come, and what comes next.
Watch episode
DEEPER. HIGHER.
“It can’t just be a faceless channel for some of the future endeavors I want to accomplish.”
EPISODE 03 / THE CONNECTION
Find your
people.
My first podcast appearance as ALL BALL BABY! reminded me that comment sections aren’t the whole conversation. Talking basketball with Beat the Best, I found a space where the debate could be spirited and competitive while still carrying a respectful tone. It felt good to share ideas in a conversation where respect stayed part of the game.
Watch episodeEPISODE 04 / THE REASON
Was never
just basketball.
Thirty years later, I’m still shooting the same shots. During a solo session, I started asking myself why. The answer came while I was doing it: the rhythm, the solitude, the simple task of shooting free throws. It was never just basketball. It was a way to clear my head and find a little peace.
Watch episode
EPISODE 05 / SHOWING UP
The face
behind it.
After years of building from behind the work, the founder steps into frame. A raw reflection on visibility, vulnerability, and what changed when the person behind ABB! finally became part of the story.
Watch episodeDEEPER. HIGHER. / EPISODE 06
“We’ve celebrated disrespect by making people viral for being disrespectful.”
WHY BASKETBALL TALK HAS BECOME SO DISRESPECTFUL
EPISODE 06 / THE DISCOURSE
The disrespect
cycle.
A walk-and-talk about what happens when basketball history loses its context, ignorance becomes content, and every generation is rewarded for dismissing the one before it.
Watch episode